PCAM 2011: Campaign for Hope launch
To mark the beginning of Pancreatic Cancer Awareness Month in November 2011, Pancreatic Cancer UK held a Day of Action at the Houses of Parliament on 1st November 2011 to acknowledge the Study for Survival report and ensure that the disease was placed firmly on the political agenda.
During the day, some of our Pancreatic Cancer Voices met their local MPs and in the evening we held a reception at the House of Lords to launch the Campaign for Hope, with keynote speeches from Baroness Pitkeathley, the Lord Speaker and John Baron, MP, Chair of the All Party Parliamentary Group on Cancer
Throughout November 2011, a wealth of fundraising and awareness activities took place throughout the UK and online, as we launched our Local Cancer Network Survival Statistics Mapdata. Your invaluable support helped get the disease the attention it requires if we are going to achieve our aim of doubling survival rates.
"Pancreatic Cancer UK is the only national charity fighting pancreatic cancer on all fronts. The disease has just a 4% survival rate, but via its Campaign for Hope, the charity believes that with enough support, information, campaigning and research, it can help improve survival rates and quality of life for all pancreatic cancer patients." Zac Goldsmith, MP