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Bo Bruce takes on ambassador role

Posted by: Comms 26 November 2013

Bo Bruce took time out from recording her second album in London and Los Angeles last night to attend a parliamentary reception hosted by the All-Party Parliamentary Group on pancreatic cancer. Bo was there to support Pancreatic Cancer UK, a charity she recently agreed to become an ambassador for, after very sadly losing her mother Rosamond Winkley to pancreatic cancer in 2012.

The event marked the end of an Inquiry held this year which looked at pancreatic cancer survival rates and investigated why rates of survival from the disease, at around 4%, remain the lowest of all the 21 most common cancers in the UK.

Bo has previously supported Pancreatic Cancer UK by appearing alongside Suggs, Wilko Johnson and Jools Holland at a benefit gig earlier this year. As well as performing Coldplay's song 'Charlie Brown', she performed the Madness hit, 'My Girl', with Suggs.

Bo is particularly keen to support and promote the research that Pancreatic Cancer UK funds. The charity has two schemes, The Future Research Leaders Fund and the Research Innovation Fund, the latter of which is intended to spur creative and cutting edge ideas and approaches to pancreatic cancer research. The charity awarded seven grants worth £0.5million in the first round of the Research Innovation Fund earlier this year.

Bo comments, "My mother was diagnosed in January last year, and within six months she was gone. I can remember, in the beginning, not understanding the aggression of the disease and it is easy to feel that there is not much hope. I am keen to support the work of Pancreatic Cancer UK so that I can help them in their efforts to raise awareness of this disease and to show that there is hope. For me, the answer lies in there being a dramatic increase in research investment."

Alex Ford, CEO of Pancreatic Cancer UK comments, "We are delighted to have Bo on board as an ambassador of the charity. Her support is invaluable to us as we try hard to raise the profile of this often devastating disease. We've already been lucky enough to have her support in the past and we look forward to working together in the future."

Photos from the APPG on Pancreatic Cancer's report launch can be found on Facebook and "An evening of frivolity and fun with Suggs and Friends", featuring Bo Bruce, can be viewed here.