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November marks the annual Pancreatic Cancer Awareness Month (PCAM)

Posted by: Comms 27 October 2014

November marks the annual Pancreatic Cancer Awareness Month (PCAM). The campaign provides an opportunity for people to celebrate with loved ones who have survived pancreatic cancer, as well as remember those who have been lost to the disease, whilst raising awareness and funds for Pancreatic Cancer UK.

The campaign is also a timely platform to raise awareness of this disease – which currently has the lowest survival rate of all of the 21 most common cancers in the UK – by opening debate, highlighting statistics and ensuring that key issues are firmly on the political agenda.

As such, the findings from a much anticipated Inquiry into research (spearheaded by the All-Party Parliamentary Group on Pancreatic Cancer) will be released a few days ahead of PCAM, at a cross-party event held at Westminster [Wednesday 29th October].

Pancreatic cancer is the 5th most common cause of all cancer deaths in the UK with only around 4% of people diagnosed surviving five years or more. This figure has hardly changed in 40 years. Worryingly, it is predicted that by 2030 pancreatic cancer will overtake breast cancer as the 4th most common cancer killer. 

Alex Ford, Chief Executive of Pancreatic Cancer UK says; “In keeping with the spirit of this annual, national campaign we really want all our activity – whether working with the media, MPs or our supporters in the community -  to bring a feeling of hope to all those affected  by pancreatic cancer.

“Whilst we always put a special emphasis on November in our charity’s calendar, we are working hard every month and every day of the year to raise awareness of the key issues and impact of pancreatic cancer. We want to ensure that the voices of all the key stakeholders and researchers who are striving to dramatically improve outcomes for pancreatic cancer patients are being heard.”

Call to action this Pancreatic Cancer Awareness Month:

- Raise awareness of the disease and its symptoms and highlight the importance of early diagnosis

- Encourage people to get involved in Pancreatic Cancer Awareness Month through Pancreatic Cancer UK’s two main activities Purple Lights for Hope and Host for Hope and garner support for the charity’s Campaign for Hope which has two ambitious goals:

  • to double five-year pancreatic cancer survival rates
  • to change the NHS experience of pancreatic cancer patients from one of the worst to one of the best.