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Pancreatic Cancer UK unveils new brand identity in its 10th anniversary year

Posted by: Comms 25 February 2016

Pancreatic Cancer UK is today revealing its new brand identity, which will help the charity transform the future for patients and families over the next five years.

Pancreatic Cancer UK’s striking new visual identity includes an eye-catching new logotype, which will act as a signpost for all the work the charity is involved in. The design includes a vibrant colour palette which complements the iconic purple, globally associated with the disease, in a more impactful way.

Pancreatic Cancer UK worked with Red&White to develop a confident and bold visual identity which better represents the organisation, the UK’s leading charity for the disease, which is celebrating its tenth anniversary this year. The new-look website, health professionals forum and social media platforms launch today. Pancreatic Cancer UK’s materials for patients and families, fundraisers, healthcare professionals, researchers, MPs and policy makers will gradually be updated with the new brand identity over the coming year. 

Pancreatic Cancer UK says the rebrand will raise awareness of the charity, helping it take on the disease, cases of which the charity estimates will increase by a third to 12,000 people diagnosed a year by 2030 (1). Just 600 of those patients will be set to live for five years after diagnosis, if there is no improvement in survival rates (2).

Pancreatic cancer kills one person every hour, yet just 1.4 per cent of UK cancer research funding is directed towards the disease (3), and almost three quarters of UK adults cannot name a single symptom unprompted (4).

The charity says the new brand identity will help it achieve the ambitious goals set out in its five-year strategy launched on Monday (22nd February). In Taking it on Together, the charity commits to investing £10 million in pancreatic cancer research over the next five years, as well as investing £5 million in its support services for patients and families.

The new brand identity will also help Pancreatic Cancer UK as it works to achieve an earlier diagnosis for patients, campaigns to improve access to treatments across the UK, and works to improve existing treatments and discover new ones.

Alex Ford, Chief Executive of Pancreatic Cancer UK, said: “Pancreatic cancer is tough to diagnose, treat and survive. As we launch an unrelenting effort to transform the future for people affected, we must stand out as the leader of the battle against this disease, and show that this is not a fight without hope.

“Our bold new identity will raise our profile, helping us stand out in the crowded charity marketplace. This will enable us to raise more funds, spread the word about a long-ignored cancer, and inspire the public, health professionals, researchers and MPs to join us.  A striking and confident new identity is an essential tool as we take on pancreatic cancer together, and will ultimately help us achieve the shared goal of doubling the number of patients surviving the disease.”

Read our new strategy.