Welcome to London St ‘PancrEas’ – iconic station changes name to raise awareness
The temporary St PancrEas re-brand aims to help cut through silence surrounding disease and fund more vital research.
Nearly 40 per cent of Londoners admit to mispronouncing it as ‘St PancrEas’ some or all of the time according to a new poll we commissioned and on World Pancreatic Cancer Day 2025, they will finally be vindicated.
The station is changing its name to raise awareness of pancreatic cancer, which kills more than half of people within just three months of their diagnosis.
A new purple logo will adorn the official website and social media, while a 100-strong choir serenades rush-hour visitors as part of a one-day takeover to support our charity.
In temporarily rebranding the station and partnering with Pancreatic Cancer UK, we hope to spark vital conversations and raise awareness for the disease.
According to the Savanta ComRes poll of 1,026 Londoners that we commissioned, more than a third (37%) know someone affected by the disease. Yet despite being the deadliest common cancer, public awareness remains worryingly low.
Only 2 per cent can name all the most common symptoms: back-pain, tummy pain, indigestion, weight-loss, changes to your poo, and jaundice. While nearly a third (31%) cannot name a single symptom.
The temporary rebrand is timed to coincide with World Pancreatic Cancer Day. We are determined to get visitors talking about the disease, and to raise money for more research both to improve early detection and to develop new, more effective treatments.
London-based singers from Popchoir will be belting out a string of festive and pop classics to encourage people to give what they can. The choir has already raised more than £16,774.21 from previous performances.
Diana Jupp, CEO of Pancreatic Cancer UK, said: “Tragically, thousands of people a year are told it’s too late, that nothing can be done for them or for someone they love. For many, that devastating moment will be the first time they have ever heard of pancreatic cancer. Public awareness remains worryingly low – both here in London and across the UK.
That’s why moments like this are so important in helping to break through the silence around the deadliest common cancer. We’re incredibly grateful to everyone at ‘St Pancreas’ and Popchoir for all their support.”
Wendy Spinks, Chief Commercial Officer at London St. Pancras Highspeed said: “We know many have mistakenly said ‘St. PancrEas’ over the years, but on World Pancreatic Cancer Day we’re proud to embrace that name for such an important cause. In temporarily rebranding the station and partnering with Pancreatic Cancer UK, we hope to spark vital conversations and raise awareness for the disease.”
Survival rates for pancreatic cancer have barely improved in 50 years – in stark contrast to the welcome improvements made for many other types of cancer. No screening or early detection tests for pancreatic cancer currently exist to help doctors.
Due to its vague symptoms, which are common to many less serious health problems, 80 per cent of people are not diagnosed until after the disease has spread to other parts of the body.
