Our values

Our values guide everything we do

As a small charity, it’s important to us that we create a positive, supportive working environment that allows our staff to thrive. Our values are at the heart of everything we do, and help guide our strategy and direction.


We understand the very personal journeys that patients, families and friends go through when touched by pancreatic cancer, and we approach all that we do with empathy and positivity.


We are tireless in the pursuit of our vision and know that we can change lives for the better, which means we are energetic, dedicated, relentless and unswerving.


We have a ‘can do’ approach and are single minded in our efforts to change the statistics surrounding pancreatic cancer.  Making a difference to people’s lives is what drives us – we know our work has real impact.


We are consistently honest and trustworthy in all that we do, which means we are authentic and genuine.